Sportsal, Alwarpet

01 · The shell we were given

A rack does not sell a racquet the way it sells a shoe.

The brief was to show sports accessories to two audiences at once: professionals who already know what they want, and amateurs who need to be told. A single repeated fixture type serves neither, so each category was given its own display detail, sized to the object and to the way it is picked up.

The circulation loop was set first so that the whole floor reads from the entry, then the category zones were hung off it. Demonstration and try-out points sit on the loop rather than in corners, because handling the product is the sale.

Fig. 01 · Week 0, as handed over